Sec. Coloma Admits Shutting Down 2.2M-Strong BSAIII Campaign Page
November 29, 2010
By Ben T
So, it is true. Sec. Coloma just confirmed having a hand in shutting down BSAIII on his reaction to Boo Chanco’s column on Philstar :
“While it is true that the PCOO requested Facebook management to disable the campaign website and to enable the migration of a large number of the followers of the former campaign website, it must be emphasized that it was Facebook management – not the PCOO – that implemented these actions in accordance with its stated policies.”
– Secretary HERMINIO ‘SONNY’ COLOMA, Presidential Communications Operations Office
Thank you for confirming it. This has been my suspicion all along. There was no way — NO WAY– that Facebook could have acted on their own. Someone officially representing the Office of the President must have had a hand in the internet equivalent of a crowd dispersal. Only instead of tear gas, they used their powerful positions in the government, and a computer keyboard.
To those who are not familiar with what happened, I and a co-admin started the Benigno “Noynoy” S. Aquino III Facebook fanpage (BSAIII) in anticipation of then Sen. Aquino’s presidential bid in September 2009. We started it on our own initiative and advertised it using personal funds. By the time membership reached around 80K, we were contacted by the New Media Bureau (NMB) of Sen. Aquino and eventually became the OFFICIAL campaign page in October 2009. With the help of countless yellow army volunteers and members of NMB, it eventually grew to 1.3 million members by the time Sen. Aquino was sworn into office as the President of the Philippines. It was authenticated and approved by Facebook as an official page and recognized as such. It was recognized by Sen. Aquino as his campaign page, showing it on press conferences during the campaign on several occasions.
After President Aquino was sworn into office, we offered BSAIII to become the official page to the Communications team of President Aquino, which at that time was overseen by Maria Montelibano. It became the official page of the President for a brief period of time, until it was withdrawn by myself from the control of the administration because I felt that BSAIII was going to be used for other than a feedback forum, and I was slowly being taken off the communication loop. I still however offered it back to the PCOO, now headed by Sec. Coloma, with a proposal that I and my Admin team would handle the back end maintenance (graphics, look and feel, Admin assignments, etc) and the PCOO will have a team of Moderators that will handle content (announcements, status updates, photo uploads, deleting spam and inappropriate comments). I also proposed that my admin team will not be involved with delicate matters regarding issues of the government, but asked that comments by members not be filtered in any way as long as they were appropriately written.
I received a reply from one Sec. Coloma’s people, Jay Jaboneta (Head of New Media) a few days later:
“After meeting Sec. Coloma and USec. Syliangco today, we were given instructions to open a new Fan page.
We respect your decision to continue managing the existing page but since we need to have some formal structure and control in place so that people can be held accountable, we would need to create a page that will be managed by the government’s New Media team.”…
So they started the “Noynoy Aquino (P-Noy)” Page which grew to around 100K members until around Nov 8, 2010. Almost three months passed, and without any warning, on November 9, 2010, I received the following message from Facebook:
“Hello,
Your Page “Benigno “Noynoy” S. Aquino III” has been removed for violating our Terms of Use. A Facebook Page is a distinct presence used solely for business or promotional purposes. Among other things, Pages that are hateful, threatening, or obscene are not allowed. We also take down Pages that attack an individual or group, or that are set up by an unauthorized individual. If your Page was removed for any of the above reasons, it will not be reinstated. Continued misuse of Facebook’s features could result in the permanent loss of your account.
If you need further assistance with this issue, please visit
http://www.facebook.com/help/contact.php?show_form=page_disabled.
The Facebook Team”
I knew right there and then that someone with an official capacity requested Facebook to take down BSAIII. However, what was more apalling is they have managed to coerce Facebook into migrating most of the members of BSAIII — more than 1.4 million members — to the new page, which grew from around 100K to 1.5 million in just 2 days. Facebook has thousands of groups and pages. A good number of these have more than 1 million likes each, and a few has reached more than 10 million. Facebook will not turn its attention to a Page with ‘only’ 2.2 million members on their own, especially if that page has been previously authenticated by Facebook themselves. It would have needed some form of communication from the PCOO, which Sec. Coloma just confirmed.
Furthermore, searching Facebook for the keyword “Benigno Aquino” would reveal that there are a number of Facebook groups associated with that name. An American working at Facebook wouldn’t even know that “Noynoy Aquino (P-Noy)” and “Benigno “Noynoy” S. Aquino III” are one and the same, how can he/she automatically merge them without consultation or collaboration with anyone at PCOO? If “confusion” was the main reason, why weren’t the several other Pages bearing the name “Noynoy Aquino” or “Benigno Aquino III” merged as well?
Going back to the reaction of Sec. Coloma to Boo Chanco’s column, there are several items I would like to clarify:
1. Sec. Coloma made it sound like Facebook was the one who initiated the disabling of BSAIII, while in fact the PCOO was the one who requested it, and Facebook just acted upon that request.
2. He also cited the following Facebook policy: “There is another policy of Facebook management which states clearly, ‘If you would like to create a Facebook presence for a celebrity or organization, and you are not officially authorized to do so, please create a Facebook group instead, as this may be created and maintained by any user.’ “
He seems to conveniently forget that BSAIII became the official campaign page for then Sen. Aquino. It was authenticated by Facebook and it was used by the campaign as the official Facebook page. It was even presented by PNoy himself on a few press conferences during the campaign. So why then would Sec. Coloma imply that I should have started a Facebook Group instead, when all Facebook policies were satisfied during that time as I was authorized to do so?
3. Lastly, contrary to Sec. Coloma’s statement, I did offer BSAIII back to Sec. Coloma’s office with one of the conditions being the comments made by the people should not be censored. In fact, my exact words to his people were: “We should not control or delete any type of opinion coming from the people. I would like them to be left on the wall or on the blog, as long as the comment/opinion is constructive and not lewd or derogatory”.
It is interesting to note that the PCOO probably committed the biggest human rights violation in cyber history, and at the very least, created an international incident by dispersing 2.2 million people living in different countries across the globe. I’m not just talking about Filipinos in the Philippines here. In October 9, 2010, BSAIII had 1.7M members living in the Philippines, 86K in the U.S., 37K in Saudi Arabia, 28K in UAE, 22K in Canada, 11K in the UK and rest scattered in many other countries. How fast can you say American Civil Liberties Union?
Ben Totanes
Tracy, California